Surfaces, Inc. and Crayola partner to create glass mosaics line
MIAMI, FL -- Miami-based Surfaces, Inc., a U.S. producer and supplier of glass tile, recently forged an agreement to market a line of glass mosaics in conjunction with Crayola, LLC, the Easton, PA- based brand known for its iconic art tools that inspire kids’ creative expression, which has 99% name recognition in U.S. consumer households.
"Crayola is a wonderful, well-respected American brand-name," stated Paul J. Young, CEO of Surfaces, Inc. "It's a name associated with beautiful colors, creativity, and of course, with children. When one associates the word 'kids' with 'creative colors,' it's a safe bet that the word 'Crayola' will pop up as well. So, after some strong strategic planning, we've arrived at a licensing agreement with Crayola to carry their name on this -- our first of several planned collections.