Latest News

Laticrete upgrades MVP program

November 17, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
BETHANY, CT-- Laticrete, a global manufacturer and leader of premium installation and finishing systems for the building industry, has announced major upgrades to its highly successful "Most Valued Partner" (MVP) customer loyalty program.

"MVP has been one of the best programs we've ever offered to users of Laticrete products," stated Ron Nash, Laticrete Director of Sales. "We started the program a few years ago with 20 to 30 MVPs. Today, there are several hundred contractors participating. It became clear to us that we were forming strong partnerships with these contractors. So, we sat down and discussed what we could do to enhance the MVP program and recognize their loyalty."

Since its inception, the MVP program has been a three-way partnership between Laticrete, qualified Laticrete distributors, and tile and stone installation contractors. Once joining the program, there are many benefits offered to the contractor. These include rebate incentives, MVP Adventure Travel, rewards points and "Sneak Peaks" of new Laticrete products.

"There are even more benefits offered with MVP 3.0," stated Nash. "When MVP contractors have a need for technical support, there is now a separate dial-in phone number for special access to our Technical Services Department. There is also improved flexibility in the use of rewards points, including the ability to use their points to pay for registrations and lodging at industry events like Surfaces, Coverings and the TCAA National Convention."

Ed Metcalf, President of Laticrete North America Division, was the person who spearheaded the movement of upgrading the MVP program. "The Laticrete 'Most Valued Partner' program has been a huge success because it is more than just a loyalty program," he said. "We engage with our MVPs in every possible way to help them grow their business and give them an advantage over their competition. MVP 3.0 is the latest step in the program's evolution, intended to help make the benefits of MVP even more apparent and readily accessible to our most dedicated end-users."

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

October 2014 Stone World Stone Products Online Gallery

Check out the latest products from stone companies.

Stone World Magazine

Stone World October 2014 cover

2014 October

Featured on the cover of this issue is the Colorado Yule quarry in Marble, CO, which was recently purchased by Italian stone producer, R.E.D. Graniti.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Fall 2014 cover

2014 Fall

In this issue of Contemporary Stone & Tile Design, we take a look at the latest developments in TPT, with a feature article and you can read more comments from Waldrep on this subject as well as other industry professionals.

Table Of Contents Subscribe

STONE STANDARD

Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Industry Education

Stone Industry Education

From fabrication...to installation...to marketing and much more!  We provide natural stone professionals with stone knowledge and education they can count on, as well as great networking opportunities. Click here to go to Stone Industry Education.

STAY CONNECTED

facebook logo Twitter  YouTubeGoogle+

Vertical Sector Focus: Critical Infrastructures

criticalhomepagethumbFrom terrorism to vandalism, it’s preparedness, response, training and partnerships. Learn about some of the critical security issues facing this sector.

Visit the Critical Infrastructure page to read more.