BETHANY, CT-- Laticrete, a global manufacturer and leader of premium installation and finishing systems for the building industry, has announced major upgrades to its highly successful "Most Valued Partner" (MVP) customer loyalty program.
"MVP has been one of the best programs we've ever offered to users of Laticrete products," stated Ron Nash, Laticrete Director of Sales. "We started the program a few years ago with 20 to 30 MVPs. Today, there are several hundred contractors participating. It became clear to us that we were forming strong partnerships with these contractors. So, we sat down and discussed what we could do to enhance the MVP program and recognize their loyalty."