Stone Column

Better than 2009, but still flat

I just finished proofreading a statistical article for TILE Magazine (one of Stone World’s sister publications), and the basic gist of the piece is captured in the headline you see above. Basically, the author was saying, “The industry is in better shape than it was in 2009, but it is still flat.” This sentence can also describe the stone industry (or pretty much any industry related to the building trade), and the statistics bear out this sentiment.

Each month, when I receive the monthly stone import statistics from the U.S. Department of Commerce, I eagerly compare the numbers to the same month the year before. And for the past 18 months or so, I have consistently been seeing increases ranging from 5% to more than 20% over the previous year. Even as late as May and June of this year, stone imports were outpacing 2010, and they were significantly better than 2009, when the industry hit rock bottom (no pun intended). The results were so encouraging that I was compelled to use Social Media to “Tweet” the good news — and believe me, I never Tweet in my personal life.

Over the last couple of months, however, the stone import stats have been nothing to Tweet about. In fact, for the latest month recorded (July 2011), the value of granite imports actually dropped slightly — less than 1%, but still a discouraging statistic considering how much room there is for improvement. On a positive note, marble imports increased by 7% during that same month, and that segment — which includes limestone and travertine — has been slower to rebound than the granite sector. This is an illustration of how uneven this whole industry is at the moment.

Of course, statistics don’t tell the whole story. Perhaps even more important than raw data, I place a great deal of emphasis on what industry members in the field are telling me. At trade shows and when visiting stone suppliers or fabrication shops, one of my first questions is “How’s business?” And I am not asking this to be sociable. The answers I get vary, but the bottom line tends to be “things are flat.” These days, most members of the stone industry seem to be thankful just to be in business, and while they agree that the worst days are behind us, it will take awhile before we see a full recovery.

In particular, the fabricator segment of our industry seems to be skittish in terms of investing. During a fabricator forum that I moderated earlier this year, I asked the audience about their machinery investment plans for the near future, and the crowd grew silent and simply stared at me for a few awkward moments before one of the panelists mentioned his purchase of new cutting technology. In an “electronic” version of this same exchange, the current “Poll Question” at www.stoneworld.com asks about future equipment investments, and only 24 people have answered. As editor, I know how many thousands of people visit our Web site every week, and the fact that only 24 people even responded to this question is indicative of just how uncertain people remain at this point.

Surprisingly, half of this small group of respondents said they were indeed planning a major investment — CNC, waterjet, etc., but a quarter of the total clicked the box that essentially says, “Absolutely not!”

A much more in-depth look at the state of our industry is coming in the near future, as Stone World’s annual Fabricator Market Forecast is currently taking place, and the results will be published in January. If you receive a questionnaire via e-mail in the coming weeks, I am urging you to please take a few moments to respond, as your input is very valuable for our industry as a whole.

Did you enjoy this article? Click here to subscribe to Stone World 

Column-picsmall

Michael Reis has been working for Stone World Magazine since 1993. In his role as Editor and Associate Publisher, he covers all aspects of the stone industry, from quarrying to fabrication to installation. He contributes feature articles as well as writes the Stone Column, which is a monthly commentary on industry issues and trends. Emailmichael@stoneworld.com

Recent Articles by Michael Reis

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Surfaces 2013 preview

Surfaces 2013 -- to be held in conjunction with StonExpo/Marmomacc Americas -- is slated for January 29 to 31 at the Mandalay Bay Convention Center in Las Vegas, NV. The show, which also includes an extensive educational program that will be held from January 28 to 31, provides a place for thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world to gather and view the latest products, get vital education, network with other floor covering professionals and conduct business.

More than 600 of the largest manufacturers and suppliers representing products in every major category, including carpet, tile, hardwood, rugs, laminate, resilient and stone, are expected to exhibit at the trade show. Hanley Wood, owner and operator of the exhibition, reports that they have many new exhibiting companies and returning ones who have expanded their booth size. Additionally, Surfaces 2013 will host more than 40 workshops, seminars and mini sessions led by industry experts in the fields of business, sales, marketing, installation and design. Attendees can earn AIA, NKBA, AIBD, IICRC and AIA/CES industry designation. Here is just a small sampling of some of the displays that will be present at Surfaces 2013.

THE MAGAZINE

Stone World Magazine

SW May 2013 cover

May 2013

Stone World's new issue includes a feature on the restoration of St. Joseph Cathedral in Sioux Falls, SD as well as an inside look at the Artisan Group’s annual fabrication event in Austin, TX.

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Spring 2013 cover

2013 Spring

CSTD's Spring issue features a special on Kitchen and Bath renovation. This edition also takes a look at the continuing popularity of quartz surfacing.

Table Of Contents Subscribe

Business Staff

How is your business currently staffed?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Guide

cover

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.

Visit Stone Guide today!

  

Stone Industry Education

stone industry educationStone Industry Education is sponsored by Stone World Magazine and Marble Institute of America. The SIE events will help you: strengthen your skills, build your business, and  increase profit in your shop.  Check out stoneindustryeducation.com to register for upcoming fabricator and installer seminars.

STAY CONNECTED

facebook logo Twitter  YouTube