As a collaboration of stone industry businesses and trade associations, the Natural Stone Council continues to promote the use of natural stone in commercial and residential applications. By pooling resources under the “Genuine Stone” brand name and logo, the organization’s goal is to increase the understanding of, preference for and consumption of natural stone.
The organization is working to establish an ANSI Dimensional Stone Standard for Sustainability, and a progress report was presented earlier this year by Jack Geibig, President of Ecoform, which is working on the project.