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Laticrete Develops Eco-Friendly Sales Aid

Laticrete, a leader in the manufacturing of innovative systems for the installation of tile and stone, continues to seek out and implement sustainable initiatives to protect the environment most recently with the launch of its Laticrete Grout Channel Refurbishment Kit.

The new eco-friendly program was developed by marketing experts at Laticrete in concert with the January 2011 introduction of six new grout colors designed to refresh the 40 options available for designing with tile and stone. The refurbished Laticrete Grout Channel Kit program allows Laticrete sales representatives and Laticrete customers in the field to simply pop out the discontinued grout color channels and replace them with the six new colors available -- avoiding the disposal of outdated grout channel kits. This refurbishment kit supports the Laticrete commitment to green initiatives by reducing waste.

“The refurbishment of the grout channel kits is one example where a small adjustment contributes to the greater good of all the efforts Laticrete makes on behalf of the environment,” said Maria Oliveira, Laticrete Corporate Marketing Manager. “We are simply committed to sustainability.”

The Laticrete Grout Channel refurbishment Kit is compatible with the following models: L-254.0APD-1209, L-254.0APD-1008 and L-254.0APD-0208.

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Surfaces 2013 preview

Surfaces 2013 -- to be held in conjunction with StonExpo/Marmomacc Americas -- is slated for January 29 to 31 at the Mandalay Bay Convention Center in Las Vegas, NV. The show, which also includes an extensive educational program that will be held from January 28 to 31, provides a place for thousands of floor covering retailers, distributors, installers, architects, designers and builders from around the world to gather and view the latest products, get vital education, network with other floor covering professionals and conduct business.

More than 600 of the largest manufacturers and suppliers representing products in every major category, including carpet, tile, hardwood, rugs, laminate, resilient and stone, are expected to exhibit at the trade show. Hanley Wood, owner and operator of the exhibition, reports that they have many new exhibiting companies and returning ones who have expanded their booth size. Additionally, Surfaces 2013 will host more than 40 workshops, seminars and mini sessions led by industry experts in the fields of business, sales, marketing, installation and design. Attendees can earn AIA, NKBA, AIBD, IICRC and AIA/CES industry designation. Here is just a small sampling of some of the displays that will be present at Surfaces 2013.

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