In recent months, I have traveled to various stone and tile exhibitions around the world -- reporting back on all the new tantalizing products that have been introduced as well as the advances in manufacturing technology. Now that I have been back in the office for a while, I have had time to reflect on some other observations I made while on the road, and I feel they are also worth sharing.
The use of social media by industry members for business purposes is definitely on a significant incline. Many of the Web sites from industry companies, associations and trade shows -- as well as brochures and press releases -- are promoting Facebook pages or asking readers to follow them on Twitter. Seminars explaining how social media can benefit a business are now also part of the lineup of the educational programs that are held in conjunction with trade exhibitions.