Fiandre opens Chicago showroom, unveils green technology
At an event held June 30 for members of the media and its dealers, Fiandre Architectural Surfaces opened its Chicago showroom and introduced its latest technology: Active Clean Air & Antibacterial Ceramic. The Italian-based company will use the technology to produce photocatalytic porcelain tiles that help to improve the quality of the environment.
Speaking at the grand opening in Chicago, Fiandre Group President and CEO Graziano Verdi called this innovation an important step for his company and the entire flooring industry in contributing to sustainable architecture. The new process infuses the properties of Fiandre’s porcelain tile with photocatalytic technology, he noted.
Photocatalysis is a natural phenomenon that involves light, moisture and a photocatalyst, in this case micrometric particles of titanium dioxide applied to the tile surface. When either natural or artificial light comes in contact with the photocatalyst, a chemical reaction called oxidation occurs.
The oxidation process results in three important benefits: