Adjusting to a Changing Marketplace
Pemagran was founded in the stone-rich area of Cachoeiro de Itapemirim, Espírito Santo, Brazil, in 1979 by husband and wife - Calbir Valente Sandrini and Corsina de Moraes Sandrini. Today, the factory is directed by their sons, Cláudio L. de Moraes Sandrini and Adriano de Moraes Sandrini, and it is continually upgrading its operations and material selection to satisfy its clients.
The company’s processing factory, which is adjacent to the warehouse, features a total of three processing lines, the newest of which is a 24-head automated polisher from Barsanti of Italy. Meanwhile, the older MGM polisher is being used for honing operations.
Prior to final polishing, the slabs are treated with resin products from Tenax, and due to the unique nature of each slab, the product is applied manually. The materials are then placed in driers to assist in the curing process.
Pemagran’s primary export products come from the Iberê Line of exotics, and they include a broad cross section of colors and tones. Materials in the line include Crema Bordeaux, Bordeaux Light, Mombasa, Tycoon Green, Tycoon Blue and several others. One of the most unique materials in the Iberê Line is Mari Blue, which is characterized by a black tone with waves of white and dramatic blue accents.
With an eye on the future, the Pemagran Group is continually exploring new quarry operations and considering new areas for exploration - including both classic and exotic materials. Pemagran’s extraction capacity has been enhanced by large investments in quarrying equipment over the past few years.
When developing new quarry sites or working existing deposits, the Pemagran Group strives to work in conjunction with the local communities.
Sales EffortsCurrently, the company processes 65,000 square meters of slabs each month, and it exports a total of 50 containers each month. A total of 80% of production goes to the U.S., and Pemagran is also looking to increase its presence in other foreign markets such as elsewhere in Latin America, Eastern Europe and the Middle East.
Sandrini went on to say that while its market for new construction is slow, distributors that are focusing on the remodeling business are doing okay. This is particularly beneficial to the sales of exotic materials, as homeowners who are remodeling tend to want something different from the norm.