Marmomacc 2008 Shows Positive Results
Marmomacc, the leading international trade fair for the stone industry, recently celebrated its 43rd edition in Verona, Italy, from October 2 to 5, 2008. And the final results indicate that the annual event was a success, reports VeronaFiere, the show’s organizer.
“This edition - despite the world economic situation - went far beyond our expectations, confirming the exhibition as a vital appointment for trade operators in the natural stone field - from machinery to instrumental products, from blocks to more complex processing, as well as for the construction sector and the contract field,” said Luigi Castelletti, President of VeronaFiere.
Marmomacc Meets DesignThrough the years, Marmomacc has developed a number of initiatives to foster relationships between stone suppliers and the architecture and design community. This year, the “Marmomacc Meets Design” collaboration focused on “Skin, Texture” as its theme, coordinated by Evelina Bazzo (see “Marmomacc 2008 continues as a global leader in stone design and education”).
Outstanding Exhibition SpacesAnother program that was held during Marmomacc 2008 was the “Best Communicator Award.” This program was yet another collaboration between stone suppliers and designers with the goal of “stimulating awareness of the value of their stands in relation to brand image and overall exhibition impact,” according to the organizers. Among the companies honored for outstanding booth design this year included Umberto Franchi.
Italian Industry ReportAmong the conferences at Marmomacc 2008, one of the business sessions provided a positive outlook for the Italian stone industry. This message was delivered by Massimo Giorgetti, the Regional Counselor for Public Works; Flavio Tosi, the Mayor of Verona; Luigi Castelletti, the President of VeronaFiere; and Giovanni Mantovani, the Director General of VeronaFiere.
Sidebar: Marmomacc 2008 Continues as a Global Leader in Stone Design and EducationIn addition to the international exhibition on stone and technology, Marmomacc also hosted the 10th edition of VeronaFiere’s continuing education programs for architects, which now includes courses in Italy, the U.S. and online. To commemorate this special anniversary, architects who had participated in previous editions of the course were invited back to take part in a special “Reunion” program - sponsored by Mapei, a leading manufacturer of stone installation and maintenance products- that took place in Milan, Trento and Verona.
Two of the MMD booths shared the Marmomacc Best Communicator Award, presented to the booths with the best visual approaches to conveying the richness and potential of stone. The winners were: Il Casone for Claudio Silvestrin’s “Quarry” booth design and PibaMarmi for Michele de Lucchi and Philippe Nigro’s “Palisade” booth design. Silvestrin, de Lucchi and Nigro were among the many designers involved in this project who were present at Marmomacc.
Other pairings for the MMD project included Mario Bellini/Mineranorge, Riccardo Blumer/Scalvini Marmi, Roberto Canovaro/Marmo Arredo, Aldo Cibic/Quarella, Stefano Giovannoni/Grassi Pietre, Massimo Iosa Ghini/Budri, James Irvine/Marsotto, Simone Micheli/Odorizzi Porfidi, Pietro Ferruccio Laviani/Citco, Pongratz Perbellini Architects/TestiGroup, Marco Piva/Lasa Marmo, Denis Santachiara/Marmi Ghirardi and Luca Scacchetti/Santa Margherita.
Marmomacc 2009 is scheduled to take place from September 30 to October 3, 2009 in Verona, Italy.