Laticrete opens first fully-owned plant in China

August 1, 2008
/ Print / Reprints /
ShareMore
/ Text Size+
Pictured from left are Bill Qiu, Mr. Quansen Pu (town commissioner of Songjiang XinBang Town, Shanghai City), David Rothberg, Erno de Brujn, Al Canosa (Member of Board, Laticrete), and Ms. Yan Zhou (town mayor of Songjiang XinBang, Shanghai City)


SHANGHAI, CHINA - Laticrete International, Inc. recently celebrated the grand opening of its manufacturing plant in China at Songjiang, Shanghai. Laticrete (Shanghai) Building Material Co. Ltd is a wholly owned subsidiary of U.S.-based Laticrete International. The opening of the China facility represented another milestone in the firm’s 50-plus years of presence worldwide. David Rothberg, Chairman/CEO, Erno de Bruijn, President, International Division and a great number of Laticrete partners and employee representatives from more than 16 countries and regions attended this gala grand opening ceremony.

The building of the new production and research center in Songjiang, Shanghai, started in September 2007. The new plant is the first fully-owned Laticrete plant outside of the U.S., and has been designed and tailored to meet the stringent quality requirements of Laticrete plants worldwide. Its production line manufactures dry mortars, latex and epoxy products, which include tile and stone adhesives, grouts, latex additives, waterproofing, floor underlayments and EIFS systems serving Greater China.

Rothberg stated, “The increasing trend for thinner and lighter-weight buildings requires even more new and innovative ways to install tile and stone.”

According to Bill Qiu, General Manager of Laticrete (Shanghai) Building Material Co. Ltd, “The establishment of the Laticrete plant clearly indicates our company’s long-term commitment to China.”

It is expected that within the next decade, Laticrete China will exceed the firm’s U.S. market in overall sales volume.

“The secret of success for Laticrete has been and always will be in providing localized cutting-edge solutions for tile and stone installations,” added Erno de Bruijn. “Additionally, Laticrete is committed to training professional tile installers, contractors and industry personnel on the latest methods and materials for trouble free and secure installation of ceramic tile and stone in China. For this reason, we have built a large state-of-the-art training facility at our new Shanghai plant location.”

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

October 2014 Stone World Stone Products Online Gallery

Check out the latest products from stone companies.

Stone World Magazine

Stone World January 2015 cover

2015 January

Check out the January 2015 issue of Stone World, which features its annual Stone World Fabricator Market Forecast

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Winter 2015 cover

2015 Winter

This issue of Contemporary Stone & Tile Design features the Tile of Spain design awards. Also highlighted in this edition is the Ceramics of Italy Tile Competition — sponsored by Confindustria Ceramica (the Italian Association of Ceramics) and the Italian Trade Commission

Table Of Contents Subscribe

STONE STANDARD

Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How_To_Polish_&_Restore_Mar.gif
How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Industry Education

Stone Industry Education

From fabrication...to installation...to marketing and much more!  We provide natural stone professionals with stone knowledge and education they can count on, as well as great networking opportunities. Click here to go to Stone Industry Education.

STAY CONNECTED

facebook logo Twitter  YouTubeGoogle+

Stone Guide 2014

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.