September 30, 2002
/ Print / Reprints /
/ Text Size+
In 1956, Laticrete International, Inc. introduced the first thin-bed, latex-Portland cement adhesive to the market. Since then, the company reports that it has led the world in innovative ceramic tile and stone installation systems and based them on environmentally safe "green" guidelines.

According to company chairperson and founder Henry M. Rothberg, Laticrete product research has always made an effort to produce secure installation materials. From solvent-free water-based waterproofing to FDA-approved epoxies, Laticrete continues to introduce products that are safe for the user, non-toxic and environmentally friendly. "I just wanted a product that was safe and non-toxic right from the start," said Rothberg.

Recently, Laticrete has been working to reduce material packaging in addition to creating thin-set mortar and grout products that contain low levels of volatile organic compounds (VOC). "Laticrete has made a conscientious effort to reduce product waste," said Wayne Vieira, Laticrete Quality Assurance Manager. "We're using as little packaging as possible."

The company reports that the following Laticrete products tested with low VOC levels: Laticrete[R] 4237 Latex Thin-Set Mortar Additive, Laticrete[R] 211 Crete Filler Powder, Laticrete[R] 3701 Mortar Admix, Laticrete[R] 226 Thick Bed Mortar, Laticrete[R] 8510 Bonding Admix, Laticrete[R] 1776 Grout Admix Plus, Laticrete[R] Tri-Poly Fortified Sanded Grout (1500 Series), Laticrete[R] Sanded Grout (500 Series) and Laticrete[R] 317 Floor N' Wall Thin-Set Mortar.

Rothberg explained that a goal of Laticrete has always been to promote a safe and healthy environment. At the company¿manufacturing facilities worldwide, Laticrete uses local raw materials and products to reduce air pollution. "Volatile Organic Compounds are a major contributor to air pollution," Rothberg stated. "Laticrete is conscious of that, doing its best to prevent air pollution and help keep the environment clean."

Did you enjoy this article? Click here to subscribe to Stone World 

You must login or register in order to post a comment.



Image Galleries

October 2014 Stone World Stone Products Online Gallery

Check out the latest products from stone companies.

Stone World Magazine

Stone World January 2015 cover

2015 January

Check out the January 2015 issue of Stone World, which features its annual Stone World Fabricator Market Forecast

Table Of Contents Subscribe

Contemporary Stone & Tile Design Magazine

CSTD Winter 2015 cover

2015 Winter

This issue of Contemporary Stone & Tile Design features the Tile of Spain design awards. Also highlighted in this edition is the Ceramics of Italy Tile Competition — sponsored by Confindustria Ceramica (the Italian Association of Ceramics) and the Italian Trade Commission

Table Of Contents Subscribe


Are you aware of the new stone standard – ANSI/NSC 373 Sustainability Assessment for Natural Dimension Stone?
View Results Poll Archive

The Stone World Store

How to Polish & Restore Marble Flooring

This video will show you step-by-step how to resurface and polish marble flooring from grinding and removing lippage and scratches to achieving a highly reflective polish.

More Products

Stone Industry Education

Stone Industry Education

From marketing and much more!  We provide natural stone professionals with stone knowledge and education they can count on, as well as great networking opportunities. Click here to go to Stone Industry Education.


facebook logo Twitter  YouTubeGoogle+

Stone Guide 2014

2014 Stone World Stone Guide

The directory for Stone, Equipment and Supplies - the single information resource readers turn to.