Tiffany & Co. chose the Iguatemi Shopping Center on Av. Brigadeiro Faria Lima as the site for its new store. The upscale mall is one of the most valuable areas in Sao Paulo, according to Silvia De Tommaso of Itaarte, the fabricator and installer for the project.
"Tiffany negotiated with the mall administrators, who permitted them to open a door to the street," said De Tommaso. "This created a great impact at the avenue and made Tiffany the main focal point on the whole street. However, Tiffany had to clad the store with the same granite that was already installed as the mall?s cladding."