Over the past decade, suppliers of stone, installation materials and maintenance products have placed a great deal of emphasis on educating architects on the technical aspects of natural stone. A prime example of this educational effort was seen at the recent American Institute of Architects (AIA) Expo in Las Vegas, NV, where a broad range of natural stone producers -- as well as suppliers of installation materials, restoration products and other related items -- offered AIA-certified Continuing Education sessions right at their booths. This not only ensured solid traffic on the show floor, but it also positioned these companies as industry experts that were not only there to sell a product, but also to ensure that the finished installation will be successful -- which is critical to long-term industry success. And in addition to individual firms, representatives of the Marble Institute of America and Natural Stone Council were once again among the educators present at the AIA Expo. These organizations not only offered Continuing Education credits, but also educational literature and videos -- all with the end goal of promoting the stone industry as a whole.
Of course, the education between architects and stone industry professionals can also go in the opposite direction -- with architects playing the role of educator. Over the years, I have seen an impressive array of architectural stonework where the architect “pushed the envelope,†so to speak. They envisioned something in natural stone that had never been done before, and with a combination of practical knowledge and inner creativity, they made this vision a reality. These successful installations were not only satisfying for the architects, but also for the stone suppliers -- who were proud to be part of a pioneering effort in natural stone use.