“'Three clicks was our goal as we set out to create a Web site that would be a working resource for tile professionals,” said Mark Longfellow, director of marketing for Custom Building Products. “We succeeded in organizing a wealth of information into a manageable and useful site where essential data is never more than three clicks away.”

Custom's new Web site features an easy-to-navigate interface with extensive links to detailed information, putting knowledge and planning tools at a user's fingertips. The company's complete products catalog is presented in summary form with brief descriptions; more in-depth information is linked for quick and easy access. Products can be searched according to project type or ANSI Specification Standards, and a materials calculator removes the guesswork from planning. Technical support and warranty information is also just a click away. A “Frequently Asked Questions” page addresses many common installation scenarios, and on-line technical support is conveniently available for help with more unique challenges. For added convenience, the Web site offers a Spanish-language version.