Laticrete, a world leader in the manufacturing of innovative systems for the installation of ceramic tile and stone, has appointed Mike Goins to the position of Distributor Sales Representative, where he will provide superior service and support to Laticrete distribution partners in all of North Carolina and parts of Eastern Tennessee.

Goins grew up in a family of tile setters and, like his father, spent the early part of his career as a professional tile contractor. He joins Laticrete after spending over nine years with the Mosaic Tile Company, one of the largest independent ceramic tile and allied products distributor in the Mid-Atlantic Region. Goins worked in various positions at the Mosaic Tile Company, including Inside/Outside Representative and Store Manager.

Prior to his time with the Mosaic Tile Company, Goins spent six years working his way up through the ranks at Daltile, from the position of Warehouse Lead to eventually managing stock and inventory.